Pinterest has inked a deal with Telefonica, one of the world’s largest cellular companies, to feature an exclusive widget on the carrier’s Android smartphones and tablets.
The widget will appear by default on the home screen of Android devices on Telefonica — letting users see new pins and notifications without having to open the app. If users aren’t signed into Pinterest, they’ll still be able to see popular pins on the social network.
Telefonica is based in Spain and provides access throughout Europe and Latin America. It has 316 million customers, which is most likely one of the reasons Pinterest was keen to partner with the carrier.
Although the companies didn’t exchange any money in the deal, according to The Wall Street Journal, the partnership seems like a win-win. Pinterest could gain millions more users, and Telefonica could attract more customers with the exclusive widget.